--- title: "The Blank Badge: Turning Missed Attendance Into Event Growth" description: "Do you have a disconnect between your members and attendees at events? You're not alone.\nIn this research report, you'll understand why members don't make it to events, the top reasons for the disconnect and why common tactics may have failed in the past. Then we'll show you how to change the tides, with practical strategies for boosting attendance." image: https://7302225.fs1.hubspotusercontent-na1.net/hubfs/7302225/WA%202025ResearchReport_IPAD-1.png --- [![Membership Software - WildApricot](https://www.wildapricot.com/wp-content/uploads/2023/01/PersonifyProductLogosRGB_WildApricot.svg "Membership Software - WildApricot")](https://www.wildapricot.com/) ![WA 2025ResearchReport_IPAD](https://7302225.fs1.hubspotusercontent-na1.net/hub/7302225/hubfs/WA%202025ResearchReport_IPAD.png?width=2000&height=1047&name=WA%202025ResearchReport_IPAD.png "WA 2025ResearchReport_IPAD") Research Report # The Blank Badge: Turning Missed Attendance into Event Growth Do you have a disconnect between your members and attendees at events? You're not alone. We know events are the lifeblood of your organization, that's why we've put together this research report. We're here to understand why members don't make it to events and show you what your organization can do to change the tides. ### What You'll Learn From The Report: - The top barriers that are impacting member attendance at events - Understand the true motivators of member attendance - and why your assumptions may be wrong - How to combat these barriers to attendance with practical strategies - not just the familiar tactics that fall short - 5 actionable steps you can take to turn unclaimed badges into a room full of attendees ### Download Here ## Search: WildApricot.com  About results ( seconds) Sort by:  Load more Sorry, an error occured when performing search. [![Membership Software - WildApricot](https://s.wildapricot.net/StaticImages/v7/Logo/WildApricotTransparent.png "Membership Software - WildApricot")](https://www.wildapricot.com/) [![Membership Software - WildApricot](https://s.wildapricot.net/StaticImages/v7/Logo/WildApricotTransparent.png "Membership Software - WildApricot")](https://www.wildapricot.com/) WildApricot Inc.  145 King Street West  Suite 1610  Toronto, Ontario M5H 1J8  Canada [Terms and Policies](https://www.wildapricot.com/terms-and-policies) [![WildApricot Inc. Service Provider Level 1](https://s.wildapricot.net/StaticImages/v100/Controls/Footer/pci-dss.png "WildApricot Inc. Service Provider Level 1")](https://www.wildapricot.com/security-policy-overview)