--- title: How to Build a Forever Transaction with Your Members | Wild Apricot description: In this free webinar, Robbie Kellman Baxter will show you what your organization can do to engage members, build loyalty and establish predictable revenue. image: https://resources.wildapricot.com/hubfs/Landing%20Pages/Webinars/How%20to%20Build%20a%20Forever%20Transaction%20with%20Your%20Members/How%20to%20Build%20a%20Forever%20Transaction%20with%20Your%20Members.png --- [![Membership Software - WildApricot](https://www.wildapricot.com/wp-content/uploads/2023/01/PersonifyProductLogosRGB_WildApricot.svg "Membership Software - WildApricot")](https://www.wildapricot.com/) Webinar # How to Build a Forever Transaction with Your Members ### Watch Now ### Why Attend? Companies like LinkedIn, Amazon and Salesforce have created forever transactions with their customers by incorporating subscription pricing and community connections into their business models. As a result, consumer expectations about what membership means have changed dramatically. What can your organization do to leverage this massive transformation to engage customers, build loyalty and establish predictable revenue?   ### In this free session, Robbie will show you:  - Best practices across all phases of the membership maturity model  - What silicon Valley knows about membership  - How to optimize offerings that will appeal to longtime members and prospects alike.  ![How to Build a Forever Transaction with Your Members](https://resources.wildapricot.com/hubfs/Landing%20Pages/Webinars/How%20to%20Build%20a%20Forever%20Transaction%20with%20Your%20Members/How%20to%20Build%20a%20Forever%20Transaction%20with%20Your%20Members.png "How to Build a Forever Transaction with Your Members") ## **Meet Our Speaker** ![robbie](https://resources.wildapricot.com/hs-fs/hubfs/Landing%20Pages/Webinars/Targeted%20Impact/robbie.png?width=300&height=300&name=robbie.png "robbie") ## Robbie Kellman Baxter Author Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her forthcoming book The Forever Transaction will be released by McGraw Hill in spring of 2020. She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, the National Restaurant Association and Stuff NZ, as well as dozens of smaller venture-backed companies. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.  Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. ## Search: WildApricot.com  About results ( seconds) Sort by:  Load more Sorry, an error occured when performing search. [![Membership Software - WildApricot](https://s.wildapricot.net/StaticImages/v7/Logo/WildApricotTransparent.png "Membership Software - WildApricot")](https://www.wildapricot.com/) [![Membership Software - WildApricot](https://s.wildapricot.net/StaticImages/v7/Logo/WildApricotTransparent.png "Membership Software - WildApricot")](https://www.wildapricot.com/) WildApricot Inc.  145 King Street West  Suite 1610  Toronto, Ontario M5H 1J8  Canada [Terms and Policies](https://www.wildapricot.com/terms-and-policies) [![WildApricot Inc. Service Provider Level 1](https://s.wildapricot.net/StaticImages/v100/Controls/Footer/pci-dss.png "WildApricot Inc. Service Provider Level 1")](https://www.wildapricot.com/security-policy-overview)