--- title: 3 Brand and Marketing Strategies for 2021 | Wild Apricot description: In this free webinar Kerstin will show you how to reevaluate and adjust your brand and marketing strategy so your organization can thrive in 2021. image: https://7302225.fs1.hubspotusercontent-na1.net/hubfs/7302225/Landing%20Pages/Webinars/5%20Ways%20to%20Build%20Buzz%20with%20Young%20Members%20on%20Instagram/5%20Ways%20to%20Build%20Buzz%20with%20Young%20Members%20on%20Instagram%20Featured%20Image.jpg --- [![Membership Software - WildApricot](https://www.wildapricot.com/wp-content/uploads/2023/01/PersonifyProductLogosRGB_WildApricot.svg "Membership Software - WildApricot")](https://www.wildapricot.com/) Webinar # 3 Brand and Marketing Strategies for 2021 ### Watch Now ### Why Attend? Work is no longer a place we go to. A fundraising event is no longer a place to connect in person. And having a strong non-profit brand online is no longer a “nice to have”. Now is the perfect time to review 2020, reevaluate and adjust your brand and marketing strategy - so your organization can thrive in 2021. ### In this free webinar Kerstin will show you: - The 3 shifts every non-profit need to apply right now in order to rise in 2021 and stand out (virtually and in-person) - How to create a more authentic, and human brand to attract new members and supporters - The step-by-step “Brand 2 Impact” Formula to become irresistible in 2021 and tell your story in the most authentic way possible ![5 Ways to Build Buzz with Young Members on Instagram](https://7302225.fs1.hubspotusercontent-na1.net/hubfs/7302225/Landing%20Pages/Webinars/5%20Ways%20to%20Build%20Buzz%20with%20Young%20Members%20on%20Instagram/5%20Ways%20to%20Build%20Buzz%20with%20Young%20Members%20on%20Instagram%20Header%20Image.png "5 Ways to Build Buzz with Young Members on Instagram") ## **Meet Our Speaker** ![kerstin](https://resources.wildapricot.com/hs-fs/hubfs/Landing%20Pages/Webinars/Targeted%20Impact/kerstin.png?width=300&height=300&name=kerstin.png "kerstin") ## Kerstin Heuer Demand Gen Expert Kerstin Heuer is the co-founder of [Non-Profit Today](https://non-profit.today/) and creator of the [5 Pillar Social Media Content System](https://non-profit.today/us-nonprofit-social-media-impact-calendar-2019-2020) and [Brand 2 Impact](https://heuerdesign.clickfunnels.com/brandtoimpactwaitlist), the branding program for small non-profits. Since 2008, she has used the trifecta of branding, marketing, and design to help non-profits communicate the heart of their organization, connect with their audiences, and achieve their missions. With over 25 years of industry experience and lessons learned from work on 500+ non-profit projects, Kerstin is skilled in collaborating with NPOs to make sure they have a clear message and the traction they need to spread it. Connect with her on [LinkedIn](https://www.linkedin.com/in/kerstinheuer/) or email her at [kerstin@non-profit.today](mailto:kerstin@non-profit.today).  ## Search: WildApricot.com  About results ( seconds) Sort by:  Load more Sorry, an error occured when performing search. [![Membership Software - WildApricot](https://s.wildapricot.net/StaticImages/v7/Logo/WildApricotTransparent.png "Membership Software - WildApricot")](https://www.wildapricot.com/) [![Membership Software - WildApricot](https://s.wildapricot.net/StaticImages/v7/Logo/WildApricotTransparent.png "Membership Software - WildApricot")](https://www.wildapricot.com/) WildApricot Inc.  145 King Street West  Suite 1610  Toronto, Ontario M5H 1J8  Canada [Terms and Policies](https://www.wildapricot.com/terms-and-policies) [![WildApricot Inc. Service Provider Level 1](https://s.wildapricot.net/StaticImages/v100/Controls/Footer/pci-dss.png "WildApricot Inc. Service Provider Level 1")](https://www.wildapricot.com/security-policy-overview)