Research Report

2020 Membership Growth Report:

Benchmarks and Insights for Growing Revenue and Constituents 

What's Inside?

Membership-based organizations, from nonprofits to associations to clubs, exist to fulfill a mission.

Regardless of size, achieving your mission often comes down to one thing: growth.

So how well have organizations been growing, and what is the best way to grow?

That’s the question we set out to answer.

In February 2020, Wild Apricot surveyed 1,231 organizations on how they fared at growing their membership and revenue.

In this report, find out:
  • The seven membership recruitment tactics most organizations rely on

  • What kinds of challenges organizations are facing when it comes to membership growth and how they’re overcoming them

  • How organization type, size, age and location affects membership growth

And much more!

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Wild Apricot Inc. 
144 Front Street West 
Suite 725 
Toronto, Ontario M5J 2L7 
Canada