2020 Membership Growth Report

What's Inside?

Membership-based organizations, from nonprofits to associations to clubs, exist to fulfill a mission.

Regardless of size, achieving your mission often comes down to one thing: growth.

So how well have organizations been growing, and what is the best way to grow?

That’s the question we set out to answer.

In February 2020, Wild Apricot surveyed 1,231 organizations on how they fared at growing their membership and revenue.

In this report, find out:

The seven membership recruitment tactics most organizations rely on
What kinds of challenges organizations are facing when it comes to membership growth and how they’re overcoming them
How organization type, size, age and location affects membership growth

And much more!

2020 Membership Growth Report:

What's Inside?

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